CMO Strategy
RadioShack Looks to Regain Relevance With Push for Younger Consumers
Struggling retailer has a new CMO and plans to become the... Mon, May, 20, 2013
Kidzania, a Theme Park for Work, Gears Up for U.S. Debut in 2015
Kidzania has a compelling pitch for children, their parents... Fri, May, 17, 2013
Walmart Disappoints But Stays Course on Price Ads and Ecommerce
Walmart misses on top and bottom lines, but will step up... Thu, May, 16, 2013
How Fenway Became About Much More Than Baseball
As the Red Sox ended its longest home game sellout streak... Wed, May, 15, 2013
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Book Reviews
From Mad Men to Made Men in Bob Garfield's First Novel
Bob Garfield's novel "Bedfellows" is... Thu, Nov, 08, 2012
Is Mark Zuckerberg a Genius?
Despite a sense of inevitability and a bit of deification... Wed, Dec, 28, 2011
Your Pitch Isn't as Good as You Think
How good is your pitch? Not as good as you might think.... Mon, Dec, 19, 2011
Confessions of an Internet Menace
some would say mean -- sense of humor and design savvy... Tue, Dec, 13, 2011
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CMO Strategy
Book Reviews
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