Latest News
Bertucci's Hires SapientNitro as Part of Overhaul of the Restaurant Brand
"We were looking for an agency that could help us... Fri, Jan, 27, 2012
The Rot at Apple's Core Could Sicken Consumers -- and Its Business
vague tugs of guilt in exchange for the coolest stuff ever... 3h ago
Charting the Social TV Surge: 'American Idol' Social Commenters Grew 597% Between Seasons
We asked Bluefin Labs to chart TV shows' social-media... 4h ago
Dan Abrams on Profitability, a New Food Site and Impending Fatherhood
TV host. Entrepreneur. Friend of David Zinczenko. Acceptor... 5h ago
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MediaWorks
Charting the Social TV Surge: 'American Idol' Social Commenters Grew 597% Between Seasons
We asked Bluefin Labs to chart TV shows' social-media... Fri, Jan, 27, 2012
Dan Abrams on Profitability, a New Food Site and Impending Fatherhood
TV host. Entrepreneur. Friend of David Zinczenko. Acceptor... 5h ago
Is Honda Behind the Ferris Bueller Resurrection?
The short-lived mystery about a Super Bowl ad teaser put up... 5h ago
Hulu Adds Unscripted Series 'The Fashion Fund,' Accelerating Original Content Effort
"The Fashion Fund," an original six-part reality... 7h ago
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Digital
P&G to Cut 1,600 Jobs, Bank on Digital for Long-term Savings
Procter & Gamble Co. plans to eliminate around 1,600... Fri, Jan, 27, 2012
Twitter to Roll Out More Brand Pages for Advertisers Who've Committed $25K
After unveiling its brand pages last month with a launch... 6h ago
Study: Only 1% of Facebook 'Fans' Engage With Brands
"Facebook doesn't really differ from mass media.... 6h ago
Branded Series 'Dating Rules' With Shiri Appleby Makes Viral Chart
Is the future of the sitcom a syndicated viral webisode... Thu, Jan, 26, 2012
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Agency News
Bertucci's Hires SapientNitro as Part of Overhaul of the Restaurant Brand
"We were looking for an agency that could help us... Fri, Jan, 27, 2012
Buffalo Wild Wings Taps Fallon
Growing restaurant chain Buffalo Wild Wings has made its... 8h ago
Remembering Michael Keeshan, a Man Many Looked up to
As I think back on my career, whether it's how I... Thu, Jan, 26, 2012
Two True Hall of Famers in the Ad Business: One Famous, One Not
Two inductees into the One Club's Hall of Fame, Rob... Thu, Jan, 26, 2012
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Global News
Government Protection Makes Marketers' Job Harder in China
China is a key market for multinationals, but it is also a... Thu, Jan, 26, 2012
EU Proposes Tough New Data Protection Rules for 2014
The European Union is challenging big businesses to an... Wed, Jan, 25, 2012
China's Spring Festival Gala Is Its Version of the Super Bowl -- But With No Ads
More than 800 million viewers will be tuning into CCTV for... Fri, Jan, 20, 2012
Brands Like Nescafe Are Tapping Rebellious Figures in China
Brands in China are looking for more rebellious figures to... Thu, Jan, 19, 2012
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Blogs & Columnists
The Rot at Apple's Core Could Sicken Consumers -- and Its Business
vague tugs of guilt in exchange for the coolest stuff ever... Fri, Jan, 27, 2012
Jimmy Carter Slams Attack Ads -- 32 Years After Doing Them Himself
Jimmy Carter says back in his day, politicians didn't... 6h ago
See the Spots: Taco Bell Leans on Other Brands in Breakfast Ads
Johnsonville, Cinnabon and a walk of shame star in the... Thu, Jan, 26, 2012
Millennials May Yet Save Our Economic Bacon
If our nation's exceedingly slow economic growth is... Thu, Jan, 26, 2012
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CMO Strategy
Rewarding Customers With Prizes Is No Guarantee of Loyalty
CMOs should avoid the race to offer rewards for loyal... Mon, Jan, 23, 2012
Automotive Execs Plot Comebacks, Hype Super Bowl
At the North American International Auto Show in Detroit,... Sun, Jan, 22, 2012
Lurching from One Event-Sale Day to the Next, Don't Forget the Data You Need
Event-oriented retailing grows more popular each year, but... Tue, Jan, 17, 2012
Are You Open to the World or Trapped Inside a Marketing Bubble?
The most innovative CMOs find ways to stay engaged and open... Tue, Jan, 17, 2012
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Small Agency Diary
Two True Hall of Famers in the Ad Business: One Famous, One Not
Two inductees into the One Club's Hall of Fame, Rob... Thu, Jan, 26, 2012
Paterno's Legacy Includes Lessons for Building a Great Brand
Joe Paterno's model for successful marketing of a... Wed, Jan, 25, 2012
Study: More Regional Ad Agencies Budget for Digital Specialists
Social content, web development, analytics and display are... Tue, Jan, 17, 2012
How Do You Keep the 'Family Feel' as Your Team Grows?
Small agencies can keep their valued family feel by paying... Wed, Jan, 11, 2012
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The Big Tent
To Know Market Segments, Know the Many Shades of Black Identity
A new book by Toure reminds us that improving one's... Tue, Jan, 24, 2012
What's to Become of Hispanic Identity?
Sociologists see possible early evidence of "ethnic... Tue, Jan, 10, 2012
What Will You Do Differently in 2012?
Multicultural advertising executives review lessons of 2011... Mon, Jan, 02, 2012
Lowe's Cave-In to Anti-Muslim Protests Is a Blow to Diversity and Our Industry
Lowe's acted hastily in pulling ads from a... Wed, Dec, 14, 2011
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Hispanic Marketing
Amid Other Roster Changes, JC Penney Keeps U.S. Hispanic Shop Conill
JC Penney is keeping its U.S. Hispanic agency Conill even... Thu, Dec, 29, 2011
La Comunidad's 'El Spooky Show' Stars Hamster From Popular Ad
A mean giant hamster that was a popular character in a... Wed, Nov, 09, 2011
Scott's, Target, Ford Score ANA Multicultural Excellence Awards
What's the common denominator among nine marketers,... Tue, Nov, 08, 2011
Walmart's Tony Rogers: 'Blow Up' Your Multicultural Budget
Want to have an effective multicultural budget? Take it... Tue, Nov, 08, 2011
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People & Players
People on the Move: Clear Channel Outdoor Promotes William Eccleshare to CEO
William Eccleshare, CEO of Clear Channel Outdoor's... Tue, Jan, 24, 2012
Former Saatchi Exec Michael Keeshan Dies at 60
Marketer and entrepreneur Michael Derek Keeshan died of a... Fri, Jan, 20, 2012
Porter Novelli President Julie Winskie Exits Firm
Porter Novelli President Julie Winskie is departing the... Thu, Jan, 19, 2012
People on the Move: Wal-Mart Taps Neil Ashe to Head Global E-Commerce
Former CBS Interactive president Neil Ashe has been named ... Wed, Jan, 18, 2012
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