Latest News
American Express, CDC Take Home Top GoodWorks Effie Awards
GoodWorks Award highlights great work by companies using...
Thu, May, 23, 2013
Bungie and Activision Debut 'Destiny' Trailer
Bungie and Activision have launched "Law of the...
1h ago
Rewind: Young Brad Pitt Stars in 1991 Levi's Ad, Pantless and in the Desert
A look back at a classic Levi's ad in honor of the...
2h ago
CNN Gets Into Late-Night
After revamping mornings and building out...
3h ago
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MediaWorks
CNN Gets Into Late-Night
After revamping mornings and building out...
Thu, May, 23, 2013
Twitter Deepens Ties to TV With Media Deals, Ad Targeting
Twitter has struck pacts with companies including...
4h ago
Nielsen Taps IBM's Watson for Measurement and Media Planning
The ratings firm hopes IBM's...
6h ago
Are These the 10 New TV Comedies Most Likely to Succeed?
like "Robin Williams." That's...
Wed, May, 22, 2013
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Digital
Twitter Deepens Ties to TV With Media Deals, Ad Targeting
Twitter has struck pacts with companies including...
Thu, May, 23, 2013
Nielsen Taps IBM's Watson for Measurement and Media Planning
The ratings firm hopes IBM's...
6h ago
How to Avoid Patent Trolls
What growing patent litigation means to the marketing...
6h ago
Twitter Launches Ad That Can Collect Personal Information for Marketers
The 'Lead Generation Card' includes a button that...
Wed, May, 22, 2013
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Agency News
Kmart Continues the Puns With its 'Big Gas' Promotion
The retailer is following up its viral hit "Ship My...
Thu, May, 23, 2013
Indie Shop Mother Plots Expansion to Brazil
Independent agency Mother is planning to open its fourth...
8h ago
Can a Small Agency Win Big Accounts Without a Partner?
Don Draper merged his agency to get a better shot at a...
9h ago
DraftFCB Strengthens California Presence, Taps Rahul Roy to Run It
The Interpublic shop shifts focus from Irvine to a new L.A....
Wed, May, 22, 2013
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Global News
Indie Shop Mother Plots Expansion to Brazil
Independent agency Mother is planning to open its fourth...
Thu, May, 23, 2013
A Peek Into Starwood Hotels' Marketer Immersion Program
C-suiters temporarily relocate to fast-growing markets to...
Tue, May, 21, 2013
Brazilian Agency Hopes to Do Good -- And Do Business -- in Poorest Communities
An ad agency in Rio wants to teach poor people in the slums...
Tue, May, 21, 2013
Recording TV Shows With a Tweet
Ever forget to record a TV show and wish there was...
Mon, May, 20, 2013
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Blogs & Columnists
How to Avoid Patent Trolls
What growing patent litigation means to the marketing...
Thu, May, 23, 2013
'Hispanic Malls' Drawing Crowds by Being Culturally in Tune
Hispanic malls are drawing crowds across six states with a...
Wed, May, 22, 2013
Smart TV Is Just Around the Living Room Corner
Inevitably, Smart TVs will hold a key place in many...
Wed, May, 22, 2013
What Tumblr and Two More Potential Huge Deals Reveal About Tech Future
Possible acquisitions by Facebook and Microsoft further...
Tue, May, 21, 2013
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CMO Strategy
Starbucks Exec Michelle Gass Jumps to Kohl's As Chief Customer Officer
Michelle Gass, a longtime Starbucks executive is leaving...
Thu, May, 23, 2013
National Candy Show Draws Pitches for Farts Candy, Bacon Sex Lube
What happens when you put 600 sweets marketers in a room...
Wed, May, 22, 2013
Preparing the Next Generation of Chief Marketers
Kellogg School of Management has launched a new program to...
Wed, May, 22, 2013
'Hispanic Malls' Drawing Crowds by Being Culturally in Tune
Hispanic malls are drawing crowds across six states with a...
Wed, May, 22, 2013
More About CMO Strategy
Small Agency Diary
Can a Small Agency Win Big Accounts Without a Partner?
Don Draper merged his agency to get a better shot at a...
Thu, May, 23, 2013
We Can Change the World -- Really
Advertising can change the world, because great brands are...
Tue, May, 21, 2013
You Can't Get New Business if Prospective Clients Can't Find You
Your agency has to decide: Continue to chase business the...
Thu, May, 16, 2013
What's a Speaker to Do When the Audience Is Tuned Out on Twitter?
Speakers and meeting planners need to create content and...
Wed, May, 08, 2013
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The Big Tent
More About The Big Tent
Hispanic Marketing
Univision Slams English-Language Networks For Delivering Less
At Univision Communications' upfront...
Tue, May, 14, 2013
Wendy's Introduces Rojos Family in New Hispanic Campaign
Hispanic consumers will soon say 'hola' to a new...
Mon, May, 13, 2013
Walmart Is First Marketer of the Year at AHAA Conference
Walmart was named the first Marketer of the Year by AHAA:...
Wed, May, 01, 2013
Behind the Five Most Creative U.S. Hispanic Ideas
although a Hispanic agency is behind each one -- it's...
Wed, May, 01, 2013
More About Hispanic Marketing
People & Players
Walmart Taps Former Bush Adviser As Top PR Exec
Walmart has hired Dan Bartlett, the head of...
Wed, May, 22, 2013
People on the Move: Alison Kennedy Joins StyleHaul as Chief Revenue Officer
Alison Kennedy brings more than 14 years of experience to...
Mon, May, 13, 2013
Former Ad Age Washington Editor Stan Cohen Dies
Stanley E. Cohen, Washington editor of Advertising Age for...
Tue, May, 07, 2013
People on the Move: Pereira & O'Dell Names Cory Berger Managing Director of New York Office
Mr. Berger will manage day-to-day operations for Pereira...
Tue, Apr, 30, 2013
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